Objectives
The main objectives of the programme are to :
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Address the concerns of the horticulture value chain from pre-production, production, postharvest management and value addition to logistics, marketing and branding, in an integrated manner for enhancing
competitiveness in the domestic and export market.
- Reduce harvest and post-harvest losses by developing/ expanding/ upgrading the infrastructure for post-harvest handling of produce, value addition and market linkages.
- Facilitate the introduction of innovative technologies and practices to help enhance the global competitiveness of focus cluster crops.
- Facilitate the dovetailing of resources, including convergence of various government schemes in order to entrench stakeholders in the global value chains.
- Build the capacity of stakeholders and enhance farmers’ income through cluster-specific interventions, including brand promotion.
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